12 Minute Affiliate Review 2021 – Is Devon Brown Scamming You? (True and non-affiliated)

Hello, it’s Matt, and welcome to my 12 Minute Affiliate Review! Just to let you know, the goal of affiliaidforyou.com is to give the readers a clear overview and perspective on online marketing programs and to protect them from scams and black hat methods. On affiliaidforyou.com are only programs promoted that provide real value and help you to create a sustainable long-term online business.

With that said, let’s jump right into my 12-minute affiliate review and check out the good, the bad, how the training works,

and if it’s good to go, does it fit you?

What is the 12 Minute Affiliate System – Review and Overview

Name: 12 Minute Affiliate
Category: Affiliate Marketing
Owner: Devon Brown
Pricing: 9.95$ 14 days trial, After 47$ per month + Upsells + Traffic costs
Refund Policy: 60 Days
Recommended?: Yes but not for complete beginners
Overall Ranking: 65 of 100 Points

A short summary – 12 Minute Affiliate is not a scam. I tell you this from the start. But if it fits everyone, it is a different question.

I have made my opinion on the program, and it is definitely not for everyone. It has its pros and cons like any other program, but it is only good for a specific type of people. For those that really don’t want to spend too much time on creating an online business. Why? Because 12 Minute Affiliate provides hell lot of done-for-you material. What isn’t bad but comes along with downsides like missing out on important and foundational skills.

If you are someone who wants to start an online business with your own brand and website, then you should reconsider your choice, because you won’t learn how to do this with the 12 Minute Affiliate System.

But if you are someone who doesn’t want to spend too much time on creating your business and whose main focus is to just make money instead of building an audience, then the 12-minute affiliate program is perfect for you. Although you have to keep in mind that there are a few upsells and initial investments for traffic (around 200-500$).

But let’s take a deeper look.


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12-Minute Affiliate Review – Who is Devon Brown?

The program is created by Devon Brown, who is an online and affiliate marketing expert and has written a decent amount of books in regards to making money online. He is well known for being a speaker in click funnel events and also has personal development projects with Anthony Robbins.

Outside of internet marketing, he is known for being a hip-hop dancer and personal development fan. In 12 Minute Affiliate, he even has created a section for personal development.

So after hearing that, 12 Minute Affiliate can only be great. But is it true? Let’s find out!


What is 12 Minute Affiliate System About?

In one sentence: it is a newbie-friendly training that provides a lot of done-for-you templates to create an affiliate marketing business.

Don’t get it wrong, it doesn’t provide a done for you business like John’s  Thornhills Ambassador System, but gives the most important cornerstones to start earning money online. The focus lies on promoting affiliate products with done-for-you landing pages and using solo ad traffic.

“Done-For-You Templates? Solo Ads Traffic? Never heard of it.” Okay, let me explain

What are Done-For-You Templates?

In 12 – Minute Affiliate DFY templates are simply landing pages or, in other words, websites whose main purpose is to make the viewer do something, like buying a product or fill in his e-mail address. To create these kinds of websites takes time and a little bit of technical knowledge. 12 Minute Affiliate provides you those websites so that you don’t have to create them by yourself.

What is Done-For-You Traffic?

The 12 minute-affiliate provides not only DFY templates but also done-for-you traffic. It simply means that you don’t have to go the usual path by setting up a paid traffic account  (like Facebook or Google ads), create blog articles, or looking for a good ad vendor. Because 12 Minute Affiliate makes use of solo ads, they will provide you different ad bundles with clicks that you can buy.

No Facebook or Google Accounts but Done-For You Bundles

An example would be a bundle of 100 clicks for 0.50$ per click. That means you are paying 0.50$ for each click that is made on your offer (further explanation below). So, the only thing you have to do in 12-Minute Affiliate is choosing a traffic bundle that fits your niche and purchase it. That’s it. No Facebook ads account, no google ads accounts, the only thing you have to do is to buy your bundle with a few clicks.

“Yeah yeah, this all sounds cool, Matt, but what are solo ads, actually?!” Good question! Let’s go on.

What are solo ads?

Google Ads/Facebook Ads: 80 Customer vs 20 advertisers

You can view it this way: The usual ad market with Facebook and Google ads is like a football game with 100 men per ad. 80 potential customers that want to buy something and 20 advertisers that are trying to sell them something. But with solo ads, it’s a bit different, and some people even say it is easier and cheaper (even though that’s open to dispute).

Solo Ads: 1 Customer vs 1 Advertiser

With solo ads, the football game changes by having fewer players on the field. To be exact, 1 customer and 1 advertiser (you) per offer. That means the customer sees only your ad what gives him the option to decide consciously whether to click on your or move on.

How do you get yourself into this position? Well, this the power of e-mail marketing.

What you do is you simply send your offers to other companies’ email lists (a list of people that the companies regularly send emails to, f.e. through a newsletter).

In this case, 12 Minute Affiliate is providing you with bundles of solo ad vendors that are positioned in YOUR NICHE and to whom they are going to send your offer. Those solo ad vendors again will send an e-mail with that offer to their clients. Pretty cool, huh?

“Yeah, that’s cool and nice, but how does this whole process work within 12-minute affiliate?! I need it more practical Matt!”

Whou Whou! hold on, give me a break. Let me grab my coffee.

Okay, I’m back. Now in the following section, I am going to show you how the program actually works.


How does 12 Minute Affiliate Work?

Here I have prepared a little drawing for you (I gave my best!)


(1)Done-For-You Landing Page – So, as you can see on the left, this is you who, let’s assume, has purchased the program and is ready to get rolling with his business. What 12-Minute Affiliate would provide you is a done-for-you landing page that you drive traffic to by using Solo Ad traffic. What happens is, people are getting an e-mail with your offer, and those who are curious click on your offer and are going to be redirected to your landing page. This is step 1.

(2) Collecting E-Mails – In step two, you start collecting their e-mails. Let’s assume your offer is pretty cool, and people would like to know more about what you are offering. In order to make the next step, they have to fill in their e-mail address (opt-in) in order to see the product. By making this step, you are collecting their email addresses to which you can send new offers later (clever, huh?).

(3) Commissions – So, in step 3, they will be redirected to your done-for-you sales page, where they can decide to either buy the product or go on with their life. Those who decide to click on the purchase button and type in their credit card number become official owners of the product that you get a commission for. In other words, it’s money time.

Promoting a Variety of Products

This is the template of the 12 Minute Affiliate system. The good thing about it is that the program gives you 2 promotional opportunities. You can either promote their product (12-Minute Affiliate itself) or choose your own product via Clickbank. This is something very few affiliate marketing programs offer. Usually, it is all about promoting their program instead of teaching you how to promote different kinds of products. You can see this very well in the Super Affiliate Network or Click Wealth System that only focuses on promoting the program itself.

“Okay, I understand the system but Matt, what kind of steps do I have to undergo in order to start making money. And how long does it take to make money in the first place?” Good question, because this is what we are here for, right? I will explain exactly to you how it works.

From here, I will go into more detail in regards to the program and give you some of my personal viewpoints.


Setting up the 12-Minute Affiliate login – 6 Steps to get started.

Step 1 – Create an Affiliate Account via Clickbank (free)

Step 2 – Get your Auto Responder via Aweber (~20$/month)

Step 3 – Set up your Auto Responder

Step 4 – Activate your 12-minute Affiliate Funnels (landing pages and sales pages)

Step 5 – (Optional) – Done For You Setup (Upsell)

Step 6 – Get Done-For-You Traffic (~ 200-500$ to get starting)

Those are the very first steps you undergo after purchasing the program.

Create an Affiliate Account via Clickbank

You create a free affiliate account via Clickbank, which is simply a platform with tons of different products you can promote.

Get and Set Up an Autoresponder

Next, you are going to get an autoresponder, which is simply an e-mail program that helps you to collect e-mails and set up e-mail templates with offers that you can send to the people that have opted in through your landing page. This program costs you around 20$/month (usually, it has a 30 days free trial).

Activate your 12-Minute Affiliate Funnels

After setting up the autoresponder, you are going to activate your 12-minute affiliate funnels what is nothing other than setting up your landing page and your sales page with your offer. You can also make use of the Done-For-You set up what will cost you a few bucks (but save you around 60 minutes). I have to mention here that everything is shown step by step during the process, so you will exactly know what to do.

Get your Done-For-You Traffic

After that, your business is ready to run. In the last step, you will be asked to choose a solo ad bundle to start driving traffic to your sales page. This usually requires an investment of around 200-500$.

Pretty simple right? I know, I know, simple and quite expensive. This is exactly the point I do not like about the program. Devon offers only paid traffic in his program. I understand that as a beginner, you want to see results as fast as possible but choosing this method (solo ads paid traffic) can cost you a lot of money, and success is not always guaranteed.

In my eyes, Devon should have focused here on free traffic in order to teach newbies the basics before leading them into spending money for traffic.

How long does it take to make money with 12-Minute affiliate?

It depends on the niche, the product, and the people that are visiting your funnels. But usually, it takes around 2-6 weeks to make your first sales, which is pretty fast and definitely a great motivation pusher.

“Alright, so if I spend 200$ on this course, I will have my first sales within 2-6 weeks?” It might happen, but 200$ is not the only thing you will have to spend because the program requires even more investments to get your business running.


What is the price for 12 Minute Affiliate? – 4 Memberships for you to choose

Because the initial price of 9.95$ gives you only access for 2 weeks, you will have to choose for membership as soon as your trial ends. Here are the options 12 Minute Affiliate is offering:

Membership 1 – Basic Monthly

With this membership, you get all the done-for-you material for ONE niche. It is the cheapest one and recommended for people who are still not sure about the program. It costs 47$ per month.

Membership 2 – Basic Lifetime

This the same basic membership (DFY material for 1 niche) but with a different payment plan. Here you pay 397$ one time and have access to a 12-minute Affiliate FOREVER. This one is recommended for those who are sure that they will stick to the program for a longer period.

Membership 3 – Golden Monthly

This membership is an upgrade to the basic one, and here you receive all the templates and material for 4 niches. It requires a monthly payment of 97$ and is recommended for people who want to speed up the process and are fully dedicated to earning money with 12-minute affiliate.

Membership 4 – Golden Lifetime

And the last one provides you all the same templates and materials for 4 niches and requires a one-time payment of 797$. This one is for people who are dedicated and totally sure that they will stick to the program.

Phew. Those are quite high prices, huh?

Let’s assume you are a very dedicated person and want to go all in. Is there even more 12 Minute Affiliate offers for your online marketing growth?

12 Minute Affiliate High Ticket Upsell

Yes. Devon gives you the opportunity to get an extra 1on1 coaching with himself, which would cost you 297$ for a 3-hour session.

But there is more. You can also apply for a second coaching option plan called “Affiliate Mastery Platinum” which contains 60 days 1on1 coaching, lifetime access to 12 niches, additional social media courses, additional e-mail swipes, and a bunch of other extras.

Even though this package has no price shown, in the description Devon says that it isn’t “cheap”. From my experience, you can definitely calculate around 5000 to 10.000$ for this coaching.

“Damn, that sounds like a lot of money. What if I decide to cancel my subscription. Is there something like a money-back guarantee?” Good question!


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Does the 12-Minute Affiliate Training have a Refund Policy?

Yes, 12-minute Affiliate has a no-questions-asked 60 days money-back guarantee. So, if for whatever reason you are not satisfied with the program, you can ask for a refund.

But I have to add here that investments for solo ads are not refundable. So, if you have already purchased traffic bundles, you won’t be able to get this money back. The only things that are refundable are the initial membership costs.


What is good about 12-Minute affiliate training?

  • It has a lot of done for you material what makes it easy to start out fast.
  • It is possible to edit the done-for-you pages and incorporate your own copy and products.
  • It has very well designed landing pages with drag and drop functions.
  • It has a 60 days refund policy.
  • For the basic membership, you get High-quality training videos that are being presented by Devon himself.
  • It has sales games that offer free vacation trips.
  • It has a personal development area (it is rare that a program does provide something like this)
  • They research high selling products on Clickbank for you.


What is not so good about the 12-minute affiliate program?

  • The program uses solo ads what is not the best traffic source for beginners.
  • It has very low-quality training on free traffic sources.
  • Solo Ads traffic is quite expensive.
  • Because of the Done-For-You templates, you miss out on foundational skills for creating an online business.


Is 12 Minute affiliate a scam?

No, the 12 Minute Affiliate System is definitely not a scam. 12-minute affiliate is a legit training with tons of done-for-you material. Of course, the program isn’t perfect and requires a good amount of investments in order to get your business rolling.

Solo Ads Grey Hat Methods

What can make it look like a scam is the traffic source that is made use of. Many marketers say that solo ads are not the best way to generate traffic and can be used for grey hat techniques. Some “online gurus” use it to make money in two ways. One of their customers and in addition to that with their solo ad vendors. They do that by creating deals with those vendors and promote their traffic to you, which has most of the time very low quality.

Programs that make use of those kinds of techniques are usually those that only allow you to promote their own program and don’t teach you how to promote other products. So, as a customer, you pay for low-quality traffic what results in no sales for you but big cash for the program owner. Tricky right?

This is, unfortunately, the biggest downside of using solo ad traffic. You never know where the people come from and if they are even interested in your product. But because 12 Minute Affiliate teaches you not only how to promote their product but a variety of products, you can be reassured that 12-Minute Affiliate provides you the appropriate traffic for your niche.

What do other users say about the program? – 12-minute affiliate reviews complaints

Here are some of the issues some people report :



As I said, some people are simply not prepared to invest that much money into solo ad traffic. So in my eyes, it is important to inform potential customers about it beforehand. Otherwise, it can result in frustration and not being able to proceed.

Some report that the vacation offers are connected with the number of your sales. Here again, not enough information was given most of the time results in unsatisfied customers.

My final opinion on 12-minute affiliate

12-minute affiliate is a legit program, even though I was very skeptical at the beginning. Devon’s sales video looked very untrustworthy to me because some of the testimonials simply look fake to me. But in the end, I can certainly say that this program is a great way to start out as a beginner.

Quality Training by Devon

What I like is that apart from the done-for-you templates,  it also provides great quality training by Devon himself. This is great because it shows me that Devon cares about the product and his students. Nowadays, many marketers create a product and usually move on with their lives and leave the student more or less in the dark. Devon made here a great dedication.

Being able to promote more than one product

Next to it, I give the program a go because you can edit the done-for-you templates. So, generally speaking, you are not bound to just one product and can freely expand yourself. This is, in my eyes, a crucial point because other programs don’t do that. They usually focus on the promotion of their own product, which again isn’t productive for the student and usually a sign of a grey hat technique. With 12-Minute Affiliate, you have the choice to either go the done-for-you route or start creating your own landing pages.

Might be expensive for beginners

Of course, the 12-minute affiliate training isn’t perfect. Things like high ticket upsell and 4 different memberships make the product a little bit overpriced. So that as a beginner, you might feel a little bit mislead because you simply don’t expect to pay around 500$ (traffic + memberships) in addition to the initial 9.95$.

Solo Ads Traffic is not the best way to start with

Next to it, it makes use of solo ads, which is not a cheap traffic method and definitely not the best choice for beginners. You will have to invest a good amount of money (usually around 200-500$) in order to make your first sales.

This is a critical point where I would recommend making use of free traffic, especially as a beginner. It is important to learn the basics before you start investing money in paid traffic. This is one of the things that, in my eyes, Devon could have done better.

But all in all, it is definitely one of the better programs out there, and if you keep in mind to use solo ads with caution, it is surely a great opportunity to make the first steps into making money online.


My way to make money online

Here I want to show you how I make money online.

Learning skills instead of Done-For-You Material

As I said at the beginning of this review, I only promote products that give value to my readers and focus on creating a sustainable online business with your own brand. That means no done-for-you templates, no done-for-you traffic, no high ticket upsells,  just you learning skills on how to create an online business with your own brand and website.

Earning more with Free Traffic

Affiliaidforyou.com is a self-branded business that I created with the help of my #1 recommended affiliate marketing program. And do you know what the greatest part of it is? I don’t have to pay for traffic! It is based on free traffic and gives me the opportunity to keep my money instead of investing it in solo ads or other paid traffic methods.

If you are curious about the program, check out the button below and read my review about it. It can with pure certainty say that it is one of the best affiliate programs out there. It leads you step by step with free traffic to your brand and long-term online business. Check it out

Click Here To Check Out Our #1 Recommended Training!



12 Minute Affiliate Review – Summary and FAQ

  • Does 12 Minute Affiliate have support?

    Yes, it has internal technical support and also an active Facebook group where successes and knowledge is being shared. This Facebook group is only in the basic membership plan (47$/month) available though

  • How much does 12 Minute Affiliate cost?

    The initial price for the program lies at 9.95$. With this payment, you can try the 12-minute affiliate for 14 days. After 14 days, you will be asked to upgrade and choose from 4 membership plans. The basic one costs you 47$ per month and has an annual upgrade for 397$. You get everything provided for 1 niche. The other membership plan is the golden membership that costs 97$ per month and has an annual upgrade for 797$. Here you get all the material for 4 niches.

  • For whom is 12-minute affiliate?

12 Minute Affiliate is made for complete beginners in affiliate marketing. However, I do not recommend it for beginners because 12-minute affiliate makes use of paid traffic (solo ads). In my eyes, a beginner should start with free traffic and, after some years of experience, level up to paid traffic.

  • 12 minute affiliate Clickbank – Can I find it there?

Yes. If you are an affiliate marketer who is looking to promote the product, you can find it on Clickbank. Or if you are already a member of the program, you can also promote it within the member’s area through Clickbank.

  • How to cancel 12 Minute Affiliate?

    You can cancel 12 Minute Affiliate within 60 days and get your refund. After 60 days, you can cancel the program anytime by using the contact section within the memberships area.

  • Is 12 Minute a Pyramid (MLM) Scheme?

    No. It has some signs of a pyramid scheme, but usually, a pyramid scheme has downlines and requires recruits. 12-Minute Affiliate doesn’t have a downline because after promoting 12-minute affiliate you earn a one-time commission and that’s it. In addition to that, you also learn how to promote other products what pulls it out of an MLM category.

  • What kind of products am I going to promote with 12 Minute Affiliate?

    12 Minute Affiliate gives you the opportunity to promote either the program itself or promote other affiliate products through Clickbank. The traffic method stays the same (Buying solo ad bundles)

  • Does 12-minute affiliate still work in 2021?

    Yes, 12 Minute Affiliate works in 2021 and will work beyond 2021. Affiliate Marketing is a system that was used from the beginning of the internet and still will be used for a long, long time (if not forever). So, you can be reassured that this program will work this year and many years after 2021.

  • How long does it take to make money with 12-minute affiliate system?

    Usually around 2-4 weeks. This is a short time in comparison to other programs. Why? Because 12 Minute Affiliate makes use of paid traffic. What of course requires a pre-investment in order to see results.

  • How does the support of 12 minute affiliate look like?

    12 Minute Affiliate has internal technical support and a Facebook Group that gives help in regards to training and affiliate marketing. The Facebook group is only available for the basic membership (47$/month) and above.

  • Is 12 minute Affiliate a Scam or Legit?

    12 Minute Affiliate is definitely legit and NOT a scam. It has structured training, provides material, support, and many other features. In addition to that, it has a 60 days money-back guarantee.

  • How do I get to the 12 Minute Affiliate sales page?

    Because there are thousands of reviews of the program, sometimes it is hard to find the sales page. In order to get to the sales page, you can type 12minuteaffiliate.com into your browser, and it will instantly direct you to the sales page.

  • Where can I Sign up for 12 Minute Affiliate?

    You can use the initial sales page (12minuteaffiliate.com) or contact the support for further instructions here: support@12minuteaffiliate.com

  • Is it easy to earn money with 12-minute affiliate?

    It depends. If you buy all the done-for-you material and setup then there is not that much to do except buying traffic and following the training. But if you are short on cash, you will have to do some things on your own that will require time and some effort.


Thank you for reading. I hope you liked this 12-Minute Affiliate Review. If so, you can use the share buttons below to inform your friends about the program.

Do you have experience with the program? If yes, did you like it? What are your thoughts? Do you have questions? I would be more than happy to hear from you in the comment section.

Until there,

All the best and much success on your online marketing journey.


6 thoughts on “12 Minute Affiliate Review 2021 – Is Devon Brown Scamming You? (True and non-affiliated)”

  1. This is the first time that I come across the 12 Minute Affiliate System and Devon Brown. I am not a big fan of Done-for-You systems and I do not like the fact that one has to continue buying expensive traffic to make money. The upsells are expensive and certainly above my budget. As you said, this system might not be for everybody and I will give it a miss. 

    • Hey Line,

      me neither! Done-For-You templates are not the best choice to go for especially when you are starting out with affiliate marketing. They short circuit your learning process and make it simply harder to sustain a longterm online business. What I recommend choosing is a program that provides training, which makes you learn all the things you need, instead of giving you done-for-you templates. There was once a saying: give the man fish, and he will come back. Teach him how to fish and he will live forever

      Thank you for passing by Line,

      All the best,


  2. This is a good review of the 12 Minute Affiliate, I have never heard of this program but it looks like it could be a good option for those who do not want to spend a lot of time and effort creating their own site from scratch. For me I like the creative aspect of creating a site from scratch. Thanks for the information. 

    • Hey AL,

      you are most welcome! Yes, 12 minute affiliate is more for those who don’t want to spend too much time on creating a business. So, there is a little bit of an MLM structure to it but it is a good choice for those who are okay with it.

      All the best for you,


  3. I’ve already spotted the 12-minute affiliate program, but I haven’t read such a good and detailed explanation yet. My opinion is, given everything you’ve written, that I’m just a beginner starting out in affiliate marketing and building my own online business, and right now this program isn’t for me yet.
    I’m thinking, though, that I might try the 12-minute affiliate for 14 days later, and test on my own how it works.
    I’ve also spotted Devon Brown several times, and I basically respect anyone who doesn’t hide behind fake identities and strives and invests in the success of their clients.
    Thanks for this great presentation!
    Friendly greeting,

    • Hey Nina,

      thank you for your feedback.

      I agree with you. Devon Brown differs from many other online marketers and is one of those you can be sure not to be scammed by. And if you are a beginner who is just making his first steps into the online marketing world, then it is even more important to find the right program for you.

      I am happy to hear that you are already in the process of creating your online business. I wish you much success with it! 🙂

      All the best,


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