3.6 Billion people are using social media. This is the half of the entire world population (7.2 Billion in 2019). Sounds like a lot right? When affiliate marketers like you and me hear those beautiful numbers, the first thing that pops up in our eyes are $$$ signs! But many marketers focus only on one traffic stream and forget that there are tons of other possibilities to drive great quality traffic to their offers.
So, I thought to give you a little refresher and show you the 8 Top Affiliate Marketing Traffic Sources. Let’s take look
Free Traffic – Your Best Longterm Choice…
…and my favorite traffic source! Why? Because it’s FREE! There are many ways on how to drive free traffic to your offers. Some of them are working pretty well, some could handle some improvements. So, we will cut out the not so good methods and get straight to the point and look at the 6 best free traffic sources that you can use for your affiliate marketing offers.
(1) Social Media Traffic
Perhaps one of the most obvious ones. As we covered above there are 3.6 Billion people that are using social media nowadays, so you would shoot yourself in the foot if you would not make use of it. Facebook, Youtube, Instagram, Snapchat, Twitter, TikTok (and tons of others) are waiting to spread their traffic. Here is a short statistic about monthly active users of each platform in 2019:
- Facebook – 2.23 BILLION!
- Youtube – 1.19 Billion
- Whatsapp – 1.5 Billion
- Instagram – 1 Billion
- Tumblr – 642 Million
- TikTok – 500 Million
- Twitter – 335 Million
Wait, what time is it? I think it’s time to create some profiles!
(2) Search Engine Traffic
Another very obvious one. Google, Bing and Yahoo are the most used search engines in the world.
Okay, it’s Google with 91% but the others still own some pieces of the cake. And by the way, even if it’s low, traffic is traffic and always welcome. Here are the daily searches per engine in 2020:
- Google – 3.5 BILLION
- Bing – 400 Million
- Yahoo – 340 Million
(3) Free Traffic by using Quora
Quora has over 300.000 Million monthly active users who are constantly looking for answers to their questions. Or better said: Solutions for their problems.
Translated for an affiliate marketer: Money opportunity!
If you didn’t know, Quora is a platform that allows you to engage with people that are giving answers and have tons of questions. “How to get rich, how to lose weight”, “how to become a rockstar”, and even “how to find their soulmate!”
It’s like a big question and answer marketplace about literally everything! So, by creating articles that give solutions or answer questions, you can redirect readers to your landing page (or any other funnel) and present your affiliate products there.
(4) Traffic through Udemy
Now we come closer to the good stuff. If you may not know, Udemy is one of the world’s leading online course providers and has according to Wikipedia over 35 million students and 400 Million course enrollments!
“Okay, that’s cool, but how does it help me to sell my affiliate marketing offers?” I’m glad you asked! The answer doesn’t differ from all the other traffic sources, namely by creating content.
An example would be:
- Finding an online course that shows, f.e. “How to learn Affiliate Marketing”.
- Creating a short 30 min basic training (talking in front of the camera, or using PowerPoint slides does the magic!)
- Connecting affiliate links into the training
- You can either give the training away for free or charge each participant a few bucks
And that’s it! 35 Million Students from around the world will be able to see your short basic training and most likely follow your affiliate links.
(5) The Great Potential of Facebook Groups
Yes! This is my favorite one. We already know that there are over 2.23 Billion users on Facebook. You could try to promote your products to each one by contacting them personally. But I think you want to spend the rest of your life earning great commissions instead of chatting with random people, right?
This why Facebook Groups are so powerful! They target a group of people that are looking for help in a given niche and Facebook even helps you to find them.
The cool thing is, Facebook is literally doing the work for you. As, soon as you create a group and start posting content, Facebook recommends it to people that might find it relevant. And guess what? Facebook does it for FREE!
This is pretty great because the only thing we have to do is creating posts that are relevant to the group and add our affiliate links. Are there any easier ways to get affiliate traffic?!
Maybe with number 6?
(6) Using Medium.com for Free SEO Traffic
Perhaps one of the strongest free traffic generators online! Medium.com is a platform that allows its users to share articles about any topic. I mean literally, anybody can create and share posts about anything there.
“Why should I share an article on that kind of platform, you may ask?” That’s a good question! As I mentioned previously, medium.com is a has a great look in the eyes of Google and other search engines. What that means is that its website authority is pretty high (even higher than Quora!).
So, if you post something, there are high chances that your article is going to rank pretty well and generate free traffic.
In this manner, you can target even competitive keywords with high search volumes and most likely land on the first pages, which increases your traffic and in the long run your sales. Pretty cool, huh?
Free Traffic check!
So, what else do we have there? Oh yeah!
There is another way to generate traffic and this is called Paid Traffic. Honestly, it is not my favorite method and I don’t recommend it for beginners because, on the one hand, it can mess up your bank account. But on the other hand, Paid Traffic gives you a great opportunity to skyrocket your sales and make you even more money with your affiliate products. With that said, let’s check out what sources we can find for Paid traffic.
Paid Traffic – The Fast Gold
Paid traffic is actually not that complicated. It gives you the opportunity to target a certain group of people without waiting for rankings. That means, you can instantly generate sales. But of course the ad platform wants to see some $ for that.
There are different methods for paid traffic. The most common is PPC. What means Pay-per-Click. So each time someone is clicking on your ad, you have to pay a certain amount of money. I know sounds painful!
But if you do it right, you can actually generate those clicking visitors into great buyers. The advantage compared to free traffic is simply that paid traffic saves you time. Instead of waiting for rankings or people to join your Facebook group, you can instantly present them your offer. So, what kind of sources can we use to do that?
(7) Social Media Traffic
Perhaps the most obvious and the most popular. Social media gives the opportunity to create ads and target certain groups of people. As we have already covered, there are 3.6 Billion people on social media, so chances are pretty high that somebody is going to engage. Here is an example of a Facebook Ad:
Usually, you see those banners while scrolling through your newsfeed or on the top right of your Facebook screen. Basically, everything that says “sponsored” is an ad. In this regard, I am one of Greenpeace’s targeted audience.
Here are the most popular social media platforms for paid traffic:
So basically, the same as with free traffic just more expensive.
(8) SEA Search Engine Advertising
SEA or in other words, paid search engine traffic. It doesn’t differ that much from social media traffic, except that you use search engines instead of social media platforms. The mechanics are almost the same. Here is an example of a Google Ad:
I think almost everybody has seen those ads on Google. The cool thing is, that they rank even before the organic search results. So, no matter how good your free traffic content is, paid traffic will always win (the power of money, baby!).
The same as with free search engine traffic, you have the usual suspects for SEA: Google, Yahoo, Bing
(9) Udimi.com Ad Platform
Watch out, risk of confusion!
Udimi.com and Udemy.com sound familiar. But they are two totally different platforms.
But what’s the difference? As we have covered at the beginning of the section, paid traffic should be treated with care. For thisUdimi is a great opportunity to take things slow. What does that mean?
When you create your first ads, most of the time it is about split testing and scaling in order to find the best copy and images that are attractive to your targeted group.
But sometimes these test phases can become expensive because Facebook and Google are not cheap platforms. At this position, Udimi comes into play. It allows you to buy visitors for low costs. So, in this manner, you can generate traffic for your ads without paying the usual price (like on Facebook or Google). Of course, they are not quality visitors, but it is great for testing and preparing your ads for the starting line.
(10) Ad Networks/Ad exchanges for Paid Traffic
Last but not least we have Ad Networks and Ad exchanges. If you are new to paid traffic you may have never heard about these kinds of sources, even though they are very valuable and great to create paid traffic outside the usual platforms like Google and Facebook. It may sound a little bit complicated at the beginning but actually, it is pretty simple.
Ad Networks are simply banks with websites that offer space for ads.
For example: If I want to advertise an online course on “How to lose weight”, then an Ad Network simply searches its banks for websites in the losing-weight niche. Those websites, allow me then to place my ad for the program on their website (Of course only in exchange for some money).
Ad Exchanges are almost the same only with more transparency. Here you can choose websites to place your ads on by yourself, instead of let the network work for you. It takes more time, but you can be more precise with your placing. Easy, right?
Ad Networks and Ad Exchanges are great ways to work outside of social media platforms and search engines. Here are the most popular ones:
- Propeller Ads
As you can see, those are even 10 affiliate marketing traffic sources. What a great day, right?
I hope I was able to give you some new insights into traffic and its sources. If you think it brought you a step closer to your affiliate marketing goals, then please spread these 8 top affiliate marketing traffic sources so that other affiliate marketers can expand their businesses to the stars. Just use the share buttons below this article.
And if you had some experiences with some of those platforms (I am sure you had!), then let me know what you think of them in the comment section. Which one is your favorite and which one would you avoid at all times? I would love to hear your feedback.
Until there all the best and much success,