I remember sitting on my cracky brown chair in my 10m² room and staring with big eyes on my white laptop display. Guess what? I just have created my very first WordPress website and proudly thought: “Yaaas! I did it! I am a business owner!!” I was so happy until I had to realize that the real work hasn’t even started…
At that time, I didn’t know anything about keywords, rankings, keyword tools, and how to evaluate keywords. I really had no clue where to start and what to do. So, I had to go out and do all the research by myself. It took a lot of time!
In order to spare YOU some time, I created this article. It will show you exactly how to do a keyword research for beginners and give you insights into my personal approach and a step by step instructions on how to do a keyword research.
After reading this article you will exactly know:
(1) The best Keyword Tools for a Research and my personal favorite
(2) How To Find Hot and High Ranking Keywords – Alphabet Soup
(3) And How to Evaluate A Keyword’s Profitability
Let’s jump right into it.
(1) The best Keyword Tools for a Research and My Personal Favorite
I am sure you know that there are plenty of keyword tools online. The good thing is that you have a great variety to choose from but simultaneously not every keyword tool gives you the right and exact data that you need. So, I have tried and tested some keyword tools out there and these are my 3 favorites:
- Kwfinder* – Great Functions, limited Keyword searches – Premium 70-80$ monthly
- Semrush* – A very in-depth overview and statistics. Can be quite overwhelming – Premium 120$ monthly
- Jaaxy* – Easy to use, exact data, not that many functions compared to other 2 programs – Premium 49$ monthly
All three have their strengths and weaknesses. But the one that I run the best results with is Jaaxy. Honestly, I recommend it for people that are just starting with their business. It is very affordable, accurate, and easy to use. In addition to that, it gives you a clear overview of the Keyword competition (QSR). What many tools don’t do, because they sum it up in a term called “keyword difficulty” that additionally contains variables like domain age, domain authority, etc. which in my eyes sophisticates the raw data.
*Note: Those are affiliate links. If you subscribe via one of those links, I will get a commission. By that, you support me and help me to continue my work
(2) How To Find Hot and High Ranking Keywords – Alphabet Soup
Because there are millions of keywords online, it is good to filter them otherwise you may end up with endless excel spreadsheets full of keywords where a bunch of them aren’t even profitable. To separate good keywords from bad keywords from the start, you can make use of the Alphabet Soup Technique. Maybe you heard of it, it is a very popular technique nowadays and is used by many marketers. This is how it works:
Alphabet Soup Technique – Step by Step
(a) The cool part of it is, that there are no excel spreadsheets needed because Google is already presenting you those hot and high-ranking keywords. The first step is to find a keyword that is related to your niche. In my case, it is “affiliate marketing” (it doesn’t matter how broad it is, we are going to break it down anyway). What I simply do is type the keyword into Google and observe the “autocomplete” function
(b) What Google does is completing your sentence based on searches that people from the whole world do. That is pretty cool because now you already know that those keywords are generating traffic. Of course, the keyword “affiliate marketing” is too broad to write an article about, so we narrow it down by typing an “a” after the root keyword and see what Google is presenting to us:
As we can see it is autocompleting that additional letter with a word that people are using in that combination. Voila, we have found a new valuable keyword that is related to our niche. Now, we can continue typing in different letters (usually in the order of the alphabet. Alphabet Soup) until we find a phrase or combination of words whereby we think we can write an article about.
(c) As you can see I can also run down the alphabet by typing the letters in front of the root keyword. It doesn’t seem like a big change but Google presents in that configuration different results. The next thing you can do is choose a keyword that you found from the first alphabet wave and run down a second one with that additional keyword. Here is what I mean:
(d) At the end you can make use of Question words like What, Where, How, Why, etc. at the beginning of the sentence. This will give you great idea of longtail keywords
e) At the end I write all the keywords down whereby I think I can write an article about
.. And jump right into the next step.
(3) How to Evaluate A Keyword’s Profitability
Now that you have found some keywords thanks to Google and its auto-completion, the next step is to find out whether those keywords are profitable or not. In other words: how strong the competition is.
Why is Keyword Competition important?
If you are in the early stages of your business, you will most likely not have that much authority in your niche. That means that Google doesn’t trust your website because it didn’t provide valuable content yet. Most people start to write content blindly or trust the “keyword difficulty” data of a keyword tool that is most of the time not very reliable. The content might be great, but it usually doesn’t rank because the competition is simply too strong (there are just too many other websites that compete for that keyword). Due to no ranking, nobody is going to read that content, and if nobody is reading that content, the website can’t generate trust/authority in Google’s eyes. To change that, it is necessary to start with so-called “low hanging fruits”.
Low Hanging Fruits – Little Man’s Gold
By a low-hanging fruit, you understand a keyword that has a little number of monthly searches (around 40) but is still profitable because of its low competition. Those are most of the time keywords that are overseen by big brands or are just not attractive enough to rank on. And this is the chance to grow. The more low-hanging fruits you get a rank in, the faster Google is going to trust your brand whereby you are going to start to build an authority in your niche. You begin to grow and slowly start to rank in more competitive keywords and eventually outrank other authority brands. Sounds pretty cool, right?
How do you recognize a Low Hanging Fruit?
This is the usual criteria for a low hanging fruit:
(minimum) 40 searches per month – QSR lower than 100
Those two factors play the most important role. QSR is a variable that is calculated by Jaaxy. It simply reveals the number of websites that are competing for that keyword (Keyword Competition).
Note: Now you can also see why I think Jaaxy is a great tool because it gives raw data about your keywords. Other keyword tools use the term “Keyword Difficulty”. They comprise other variables in their calculation (like Domain Age, Domain Authority, Keyword Optimization, etc.) that simply sophisticates the data. In my eyes, it is unnecessary because what Google really cares about is the content quality that is being provided. So, if a small business has a little authority but creates a strong article then it can outrank even big brands that were ranking for that keyword for ages.
So, how to evaluate a Keyword?
Let’s say I have chosen the keyword phrase “how to start affiliate marketing without a website” from my Alphabet Soup.
As you can see I have provided the keyword into Jaaxy and it instantly gives me the Avg. (monthly searches) and the QSR. It is in this case a perfect low-hanging fruit. 40 monthly searches and a QSR lower than 100.
Because I really like to go for low QSR especially when I am starting out in a niche, I usually check the other examples that Jaaxy is providing. And as you can see the phrase “how to do affiliate marketing without a website or blog” has 40 searches per month and a QSR of 47. This is perfect!
And that’s actually it.
A keyword research without using endless excel spreadsheets 🙂
As you can see a keyword research doesn’t have to be complicated. Especially if you are a beginner it can be most of the time confusing to learn these things (I exactly know how you feel because I went through this). The problem is that many marketing gurus love to make it look complicated in either being able to sell their products to you or they simply learned it the one way and never looked for other methods. What is very common in this industry nowadays.
To give you a short summary of the covered topics in this article. What you simply have to be aware if is:
(1) A reliable keyword tool – there is no need to spend tons of money on that, but I also don’t recommend free keyword tools because they don’t provide reliable data
(2) A technique on how to find trending keywords – I really love the alphabet soup. It simply gives you great insights and provides a lot of relevant keywords
(3) Keyword Evaluation – I am a big fan of Jaaxy. It gives you 2 really relevant variables: Monthly traffic and keyword competition (QSR). I don’t recommend going for tools that have many extras, because as a beginner there is a chance to overcomplicate the whole process and spend too much time on areas that simply hinder you to move forward. F.e. constantly checking your website stats (yes, I am guilty of that)
Let me know how your keyword research looks like. What kind of technique and keyword tool do you use? If you want, you can share some of your experiences in the comment section. I would love to hear your thoughts.
If you have questions, you can also leave a comment or contact me here at email@example.com. I am more than happy to help out 🙂
Until there all the best,